Summary
As an experienced digital product strategist, my 10+ years in online product execution has given me understanding of what it takes to build successful online properties. A framework of hands-on design and development experience coupled with a knack to facilitate collaboration amongst multi-functional teams allows me to bridge the gap between business and technology groups resulting in projects delivering on spec, on time and on budget.
Online Analytics
Being capable of executing an enterprise web analytics strategy from design through reporting and analysis is the key to truly understanding how a product is performing. Simply knowing how to use tools like Omniture, Google Analytics and MySQL aren’t enough. A web analyst should be able to execute an analytics strategy from soup to nuts and understand how each piece of the analytics design works to meet the overall goal of each project.
Business/Partnership Development
A knack for identifying strategic, revenue generating partnerships and the technical knowledge to evaluate and lead execution have helped me drive over $1mm annually in partnership revenue for IDG.
Experience
Senior Product Manager
Care.com (04.10 to date)
Responsible for defining, prioritizing, and overseeing the implementation of features and functionality of the Care.com website.
Director of Product Development
IDG Enterprise (11.07 to 04.10)
Advocate, research, define and oversee new products, product enhancements and partnership opportunities that meet digital business goals. Work closely with cross-functional teams to ensure products meet specifications and deliver on scope and on time. Identify strategic partnerships that drive customer engagement and revenue.
Responsibilities:
• Generate and collaborate on new product ideas and enhancements through market research, website analysis and trend analysis
• Create detailed functional specs, business models, product roadmaps and other documents to help define a product for build
• Oversee the execution of product specs and act as product owner on key initiatives
• Identify strategic partnerships and business opportunities that compliment IDG’s web properties and drive bottom line revenue
Notable Accomplishments:
• Championed the development and deployment of a network-wide newsletter creation tool that dramatically increased productivity for nearly 100 employees.
• Conceptualized and led the development of TechDispenser.com—a tool that allows users to customize newsletters with content from around the web.
• Drive the content and advertising strategies for the mobile versions of IDG Enterprise sites
• Drove over $1mm in annual partnership revenue
• Identified partner and executed ITwhitepapers.com, which accounts for over $500k annually with little to no resources/expenses.
Director, Online Analysis & Audience Development
Computerworld & CXO Media (11.04 – 11.07)
Responsibilities:
• Manage team responsible for increasing and analyzing traffic (w/ Omniture, Google Analytics, competitive data) for a suite of technology publications including Computerworld.com, CIO.com, and ITWorld.com
• Identify and execute business relationships that drove new audience, sales opportunities and incremental revenue
• Participate in ongoing strategy and project discussions as part of senior management team to drive online business goals, including 2 site redesigns/re-architectures
• Create and manage cost-effective marketing campaigns through SEM, SEO, SMO, etc.
• Develop and implement web analytics strategy using Omniture and Google Analytics
Notable Accomplishments:
• Advocated the creation of a technology ad network and blog aggregator which evolved into IDG’s TechNetwork—a $6mm annual product line.
• Championed mobile website strategy
Web Producer
MIT’s Technology Review (12.01 – 11.04)
• Managed day-to-day operations of technologyreview.com
• Was a key member of online strategy team focused on growing site traffic and revenue
• Hands on development with ASP & MS SQL, HTML, CSS, etc.
• Responsible for ad serving (Dart), web analytics (Omniture), newsletters, content management system, online marketing and internal search optimization
Independent Web Consultant
http://www.tompimental.com (01.98 to date)
• Managed and grown business throughout my career
• Strategic consulting over a wide array of business categories including professional services, retail, real estate, etc
• Custom design and development to meet client needs
Education
University of Massachusetts at Lowell (09.96 – 06.00)
B.A. History, Minor Political Science
Urban Music Director and On-air personality
